My Work History
If you find yourself wanting to see specific examples of my past work, then check out 'Collections' where I have information about myself and samples of my work style.
Associate Copywriter (Web Content Admin) // Advance Auto Parts
November 2018 - Current
» Author and deliver weekly publication Advance NOW to the all Customer Support Center Team Members
» Compose and edit communications for all things from the company intranet, weekly publications, national emails, and more
» Oversee company intranet through building, writing, and updating pages, keywords, and content
Most proud of: Returning to Advance after being an intern in 2014
My previous supervisor said: "Caitlin is a quick study, a creative designer and a delight to work with. ... Caitlin has the grey matter to shine in any field."
Freelance Strategy Consultant // Hines Solutions
May 2015 - Jan 2019
» Guided several local companies on various projects
» Strategized and solved ways to help them stand out
» Designed and built over 20 websites and branded materials
» Built educational materials, allowing clients to learn how to run campaigns themselves
Most proud of: Enabling small businesses to improve visibility
My client said: "I admire her natural curiosity and how that allows her to approach research and conclusions in a unique way."
Marketing Communications Specialist // Qualtrax
April 2017 - September 2018
» Head resource for: content creation/curation, website optimization, design, event coordination, etc.
» Composed over 50 pieces of content including blogs, emails, and handouts
» Administrated and optimized the website, growing website traffic by 10%
» Designed over 15 new pieces of literature across the company
Most proud of: Designing a 60+ page program for our Users Conference
My supervisor said: "Extremely open and honest with everyone. An optimistic person who quickly moves past and recovers from frustrations and failures."
Masters of Communications Strategy // VCU Brandcenter
August 2014 - May 2016
» Aligned teams to cooperate and solve real world branding problems
» Fused what brands offered with what consumers needed
» Headed focus groups, surveys, interviews, and case studies
» Worked directly on several accounts, such as Cheerios and Lexus
Most proud of: Creating a short documentary focusing on one target culture
My professor said: "She has a quiet confidence that people feel more than they hear. ... She stays true to who she is, which is a difficult thing to do here."
Field Communications Intern // Advance Auto Parts
June 2014 - August 2014
» Aligned and supported sales teams across North America
» Advised web administrator in resolving system issues
» Composed weekly reports on stores and sales efficiency
» Oversaw content and design strategy for internal blog
Most proud of: Teaching my team how to use new software
My supervisor said: "Caitlin is a quick study, a creative designer and a delight to work with. ... Caitlin has the grey matter to shine in any field."
Strategy and Planning Intern // Trone Brand Energy
September 2013 – May 2014
» Advised VP of Strategy at advertising agency
» Presented to agency on brand loyalty trends with Millennials
» Organized instore check-ins and focus groups
» Worked directly on Greenies and North State accounts
Most proud of: Recognition as first intern to be rehired
My manager said: "The most positive person I've ever worked with - it is absolutely a skill to maintain that through the duration of a tense project."
Bachelors of Science in Psychology // High Point University
August 2010 – May 2014
» Earned minors in English Writing and Graphic Design
» Elected Vice President of service organization, Alpha Delta Theta
» Elected Head of Reference for greek sorority, Phi Mu
Most proud of: Running an entire research study on my own
My professor said: "What impressed me even more than her writing skills was her strong work ethic and the intellectual curiosity she demonstrated."
Other Past Jobs
I co-owned and ran my own cupcake business for about six years while I was in high school and undergrad. Our most popular flavor was coconut, but my favorite was s'mores.
For one summer I interned at the local Emergency 911 center as a data analyst. (No, I didn't answer any phones.) I loved getting to meet and assist the important people who work behind the scenes.
One time I worked as a hostess at a barbecue restaurant even though I'm a vegetarian. It was always difficult to answer the question, "what's your favorite thing on the menu?" (Unless the answer was dessert.)