Work

My Work History

Below you will find a deeper dive into my careers thus far, including quotes from past coworkers. If you'd like a more basic overview, you can download my resume or check out my LinkedIn page.

If you find yourself wanting to see specific examples of my past work, then check out 'Collections' where I have information about myself and samples of my work style.

 

Associate Copywriter/Web Content Admin // Advance Auto Parts

November 2018 - Current
» Author and deliver weekly publication Advance NOW to the all Customer Support Center Team Members 
» Compose and edit communications for all things from the company intranet, weekly publications, national emails, and more 
» Oversee company intranet through building, writing, and updating pages, keywords, and content 


Most proud of: Returning to Advance after being an intern in 2014
My previous supervisor said: "Caitlin is a quick study, a creative designer and a delight to work with. ... Caitlin has the grey matter to shine in any field."

Freelance Strategy Consultant // Hines Solutions

May 2015 - Jan 2019
» Guided several local companies on various projects
» Strategized and solved ways to help them stand out
» Designed and built over 20 websites and branded materials
» Built educational materials, allowing clients to learn how to run campaigns themselves

Most proud of: Enabling small businesses to improve visibility
My client said: "I admire her natural curiosity and how that allows her to approach research and conclusions in a unique way."

Marketing Communications Specialist // Qualtrax

April 2017 - September 2018
» Head resource for: content creation/curation, website optimization, design, event coordination, etc.
» Composed over 50 pieces of content including blogs, emails, and handouts
» Administrated and optimized the website, growing website traffic by 10%
» Designed over 15 new pieces of literature across the company

Most proud of: Designing a 60+ page program for our Users Conference
My supervisor said: "Extremely open and honest with everyone. An optimistic person who quickly moves past and recovers from frustrations and failures."

Masters of Communications Strategy // VCU Brandcenter

August 2014 - May 2016
» Aligned teams to cooperate and solve real world branding problems
» Fused what brands offered with what consumers needed
» Headed focus groups, surveys, interviews, and case studies
» Worked directly on several accounts, such as Cheerios and Lexus

Most proud of: Creating a short documentary focusing on one target culture
My professor said: "She has a quiet confidence that people feel more than they hear. ... She stays true to who she is, which is a difficult thing to do here."

Bachelors of Science in Psychology // High Point University

August 2010 – May 2014
» Earned minors in English Writing and Graphic Design
» Elected Vice President of service organization, Alpha Delta Theta
» Elected Head of Reference for greek sorority, Phi Mu

Most proud of: Running an entire research study on my own
My professor said: "What impressed me even more than her writing skills was her strong work ethic and the intellectual curiosity she demonstrated."


Other Past Jobs

I co-owned and ran my own cupcake business for about six years while I was in high school and undergrad. Our most popular flavor was coconut, but my favorite was s'mores.

I interned for an advertising agency for a year as a Strategy and Research Assistant to the VP of Planning. It was exciting and nerve-wracking to lead a full 20-minute presentation to the entire company on Millennials.

For one summer I was a data analyst intern at the local Emergency 911 Center. I loved getting to meet and assist the important people who work behind the scenes. (No, I didn't answer any phones.)

For two years I worked as a hostess at a barbecue restaurant even though I'm a vegetarian. It was always difficult to answer the question, "what's your favorite thing on the menu?" (Unless the answer was dessert.)